Privacy Policy

1. Introduction

Thinking Machine Limited operates www.trayselector.com and related applications. The company, incorporated under number SC206853, maintains registered offices at 3 Station Mews, Edinburgh, EH27 8BZ.

This policy explains what personal data gets collected, how it's used, when it may be shared, and security measures protecting it. The organization follows the General Data Protection Regulation (EU) 2016/679 as data controller.

Any questions relating to this policy and our privacy practices should be sent to The Data Compliance Manager or emailed to support@trayselector.com.

2. How Information Is Collected

Data comes through multiple channels:

• Information provided directly via the website or contact forms
• Correspondence by mail, email, text, phone, or in-person meetings
• Data received from third parties and public sources

The website isn't designed for children, and the company doesn't knowingly collect children's data. This notice supplements other privacy disclosures provided at specific times.

3. Types of Information Collected

Personal information includes categories organized as follows:

Identity Data

Includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender, employment status.

Contact Data

Current and previous addresses, email, social media profiles, telephone numbers.

Marketing and Communications Data

Preferences regarding marketing communications and contact methods.

4. Purposes for Using Information

The organization uses collected data to:

• Fulfill contractual obligations and service delivery
• Understand website usage patterns
• Send relevant communications through various channels
• Address customer inquiries
• Meet legal and regulatory requirements
• Serve legitimate business interests where appropriate
• Protect interests of individuals
• Support operational performance

We usually do not rely on consent as a legal basis for processing your personal data other than in relation to sending direct marketing communications.

5. Marketing Communications

Recipients choose whether to receive TraySelector news, market updates, or offers. If you indicated that you are interested in receiving regular information, we may send you communications electronically or by post.

Withdrawal is straightforward: contact support@trayselector.com with a written request. Marketing emails include opt-out options.

6. Cookies

We use cookies, pixels and tags (collectively "Cookies") on our Website in order to help improve our Website and provide you with a more personalised web service.

7. Data Security

Internet transmission carries inherent risks, though the company implements protective measures. We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way.

Access is limited to employees, agents, and contractors with legitimate business needs, all bound by confidentiality obligations. Procedures exist for handling suspected breaches, with notification provided as legally required.

8. Information Sharing

Data remains confidential, but certain information goes to billing partners for payment collection when products are purchased.

We require all third parties to respect the security of your personal data and to treat it in accordance with data protection legislation.

If the business merges, enters joint ventures, or is sold, information may transfer to new partners or owners.

9. Data Transfer Restrictions

We will not transfer your personal data outside of the European Economic Area (EEA).

10. Data Retention

The organization reviews retention periods regularly, keeping personal data only as long as necessary for relevant activities, legal requirements, or contractual obligations.

11. Individual Rights

Data Protection legislation grants several rights:

• Access: Request copies of held personal information
• Rectification: Correct incomplete or inaccurate data
• Erasure: Request deletion where processing isn't justified
• Objection: Challenge processing based on legitimate interest
• Restriction: Request processing suspension while retaining data
• Portability: Request automated data transfers to other parties
• Consent Withdrawal: Withdraw consent-based processing
• Complaint: Lodge grievances with supervisory authorities

If you would like to exercise any of your rights above, please contact us at support@trayselector.com.

The Information Commissioner's Office (ICO) handles UK complaints, contactable at www.ico.gov.uk.

12. Third-Party Websites

The site provides links to external websites beyond the company's control. Please be aware that we do not control such Third Party Websites and that such Third Party Websites may send their own cookies to users.

The organization assumes no responsibility for their data practices.